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展望未来，中国的洗衣机行业的竞争将进入一个企业的生产规模，产业链整合能力，提高终端服务能力，提高研发能力，核心技术的时代。 -2008年

2007年中国洗衣机加快市场一体化，销售量基本稳定，销售额大幅度增加。中等心怡康市场研究机构数据显示：2007年中国的洗衣机市场，零售销售，零售业总销货量增长速度达到31.0％和23.8％。 2008年1月，按产品水洗机类型的监测数据显示，7月零售销售占洗衣机波轮的比例百分之57.43，成为主要市场的产品，滚筒洗衣机16.08以上零售业占百分之机相比，同期去年显着增加。

因此与洗衣机企业加快产品结构调整步伐，对企业未来的竞争中寻求更多的利润将集中2500多名在高端产品元，特别是滚筒洗衣机不另一种“特殊”，其市场潜力还没有得到启发，揭示了巨大的市场机会。未来的高容量，在高端产品的核心鼓将成为厂商争夺的焦点。

随着市场竞争的加剧，产品生命周期大大缩短，新产品已经成为洗衣机生产企业扩大市场份额和调整产品价格的一个重要筹码，新产品的研发水平，以市场为导向，以及市场接受研究的程度速度生产企业正日益成为一个整体水平的重要指标。

市场：今年零售销售按年两年，2007年到

在中国-2008清洗机市场进入成熟阶段，销量基本稳定，销售额大幅度增加。中等心怡康市场研究机构数据显示：2007年中国的洗衣机是在零售市场略有增加，零售业总销货数量上升百分之7.3，更换和作为其增长的主要来源二级和三级市场。此外，行业进入了调整期，在成本上涨和市场的生存空间有限，面对内部结构，更注重企业利润，更合理的生产。 2007 -2008，中国的洗衣机市场，零售销售增长高于经济增长的零售量。

的产品在2007年单缸机-2008，加速从股市，滚筒洗衣机进入一个新的市场增长。中等心怡康市场研究机构数据显示：2007年中国的洗衣机市场，零售销售，零售业总销货量增长速度达到31.0％和23.8％。 2008年1月，按产品洗涤的统计数据显示：波轮洗衣机293.37万辆，57.43％的累计销售总额的机器类型7月滚筒洗衣机卖出822200股，16.08％的总量;单缸洗衣机单位累计销售11.22万的总量2.20％;双洗124.29万辆，24.30％的累计销售总额。 -2008年

2007年，中国的洗衣机大大高于向上迁移的焦点，超过5.5公斤产品的市场份额能力逐年增加，2007年零售额超过百分之45.8，分别占48.9％和2008年1月至7月零售销售和零售的比例超过大幅增加至百分之53.46和百分之53.89，高容量洗衣机已成为市场的主流规格。 1-7月2008年的累计金额容量零售销售数据表明段：<4.4洗衣机公斤以上为6.48％：-4.9公斤4.5公斤的洗衣机零售比重超过了零售占10.49％，五点〇千克-5.4公斤洗衣机的比重超过了29.14％，≥5.5公斤的洗衣机零售价格高于零售业的占53.89％。此外，双，波轮，滚筒等细分市场，有超过5.5公斤的产品有不同程度的增长，其中，在滚筒洗衣机市场，提供超过5.5公斤的产品开始取代五点〇千克-5.4公斤产品度规格成为市场的主流。

价格在2007 -2008清洗机是业界最关心的问题谈。在过去一年中，受原材料价格上涨和运营成本和其他因素，按行业细分产品价格上升。国家信息中心的数据显示，2007年比2008年同期的1月至7月的洗衣机的整体增长百分之6.28的平均价格。此外，今年受产品价格上涨，高端洗衣机市场发展趋势的影响，上半年，销售抵消重心向上，-4000元二千五百〇一元价格占零售市场从2007多到现在15.08％的18.31％，呈现出良好的利润空间。相应的1500元以下的占低端零售市场，2007年比目前的43.76百分之50.58％的跌幅。

从洗衣机品牌市场表现在2007 -2008，除了个别品牌，前几大品牌都表现出良好的增长势头，其中包括海尔比整体市场的平均增长速度的势头，新兴品牌。分类从细分市场，在洗衣机市场，海尔，西门子拥有大的市场份额鼓，但是西门子的市场份额大幅度下降，在市场上波轮洗衣机，海尔优势明显，市场份额逐年增加，第一次较强的市场地位，在双洗衣机市场，国内品牌优势明显，海尔，小天鹅，荣事达七成占领更多的零售市场份额。

此外，在2008年洗衣机市场上，清明节，端午节，51 3“迷你度假的洗衣机制造商，所带来的商业销售有关的目的”是成正比的增长，收获了很多。清明节，51周，-5.5公斤段五点一公斤滚筒洗衣机发挥主导作用，-6.0公斤段五点六千克波轮洗衣机表现不俗。在这方面，心怡康进行的分析如下：第一，通常一周相比，4.6公斤-5.0公斤段波轮是在两个星期内大于五点○千克洗衣机和清明节波轮段，51洗衣机从产品的销售比例不断增加，二鼓周51条第五点一千克-5.5公斤清洗机的快速增长的市场份额，零售单位的约7万，升至百分之29.54的比例。对于洗衣机在高端产品销售额激增，市场份额显着改善心怡康的变化觉得外国品牌是在高端市场上演价格战所至。

品牌：恒强时代，进入强大的

二千○七年-2008，洗衣机行业出现了一系列的整合事件：荣事达和小天鹅是美国兼并与收购，美菱被长虹控股，收购的金陵国外品牌。目前，美国已经有美，荣事达，小天鹅洗衣机三大品牌，生产规模仅次于海尔的第二大洗衣机行业。此外，在今年4月，海信与惠而浦携手，组成生产高端洗衣机一家新公司，目标指示鼓。这一系列现象表明，洗衣机品牌的日益集中，成为2007 -2008洗衣机是市场的真实写照。

国家信息中心的数据显示：2007 -2008，洗衣机品牌，提高了高度集中的国家集中度：前5的市场份额在2007年的72.36上升到2008年的百分之78.27％;前10的市场份额2007年增加到92.87 2008年的百分之96.44％，前者提高5的比例明显高于前10，品牌集中度是在一个较高水平。

权力的角度，从国内和国外品牌的平衡在今年7月心怡康数据显示：对国外品牌的零售量占29.81的股份，零售市场中的份额高达百分之44.57，外国高端战略的能力，提升其品牌的名优品牌，相比之下，国内品牌的数量份额占百分之70.19，零售只占55.43的股份，这是国产品牌的平均单价低，低价格遵循了有关冲动的做法。值得一提的是，国内传统品牌海尔，小天鹅，荣事达3 57.14％，总交易量，占洗衣机市场“的一半。”

海尔自2007年零售业销售收入比整体市场平均水平的上升，显示了市场的很好的状态，其数量的市场份额稳步上升，与松下，三星等国外品牌的猛烈攻击，共享量保持稳定，牢牢占据三个市场份额，强大的难以挥一短的时间内。

小天鹅在今年2月之后，由美国收购后几个月的调整，已扭转销售收入继续下降，1月至今年4月，5月份的增长势头，同比收入和平板增长近40％，在6月7月和8月销售收入增长了80％以上，开始调整的结果。荣事达在2007 -2008成功逆转，2006年，因为从2007年的下降趋势以及由此产生的重组，2008年呈现上升趋势，今年上半年以来，一个稳定的市场份额的表现。目前，在小天鹅与美国缔结美国后，连续收购“的”小天鹅的荣事达，美国和三个品牌的百分之24.54的市场份额，美国国防部与其他品牌开始之间的同时，开始了追赶海尔明显的差距。

目前，在品牌模式，根据心怡康数据：2008年1月至7月的前三个品牌是海尔，小天鹅，荣事达。和去年相比，排名10的个人品牌，一个大幅增长的结果，在排名的变化，这更加突出，造成9三洋去年上升到第6号，LG电子去年排名第6位下降到第7。

产品：滚子开始

量的增长在2007年年初，生产成本增加，行业集中度提高洗衣机成为行业的产品结构，提升高宽高端企业战略转移的主要因素，国内外厂商开始滚筒洗衣机和洗衣机波轮争夺高端市场。从2007年开始在产品结构的变化-2008，滚筒洗衣机市场的销量增长，零售销售额增长到34.37的股份，已成为一个重要的产品线的高利润率。

中等心怡康市场在2008年7月的研究按产品类别组织对市场数据的组成数量的变化：波轮洗衣机洗衣机市场将继续占据半壁江山，零售占比例百分之57.36;滚筒洗衣机零售占比例百分之16.07，与去年相比增加重量，增加了13.97％;双洗数量占24.09的股份，虽然市场仍是第二大产品类型，但比去年同期下降的趋势表明， ;滚筒洗衣机的市场占有率持续萎缩，只有百分之2.42以上，零售帐户。国家信息中心的数据显示：2008年1月至7月零售销售比重超过前滚筒洗衣机已达到19.99％，20％的年度增长目标已基本实现，如果今年的黄金周前几年的11个销售能延长到今年年底的势头滚筒洗衣机零售以上，占预计可达到22％-24％。
在市场调研心怡康2008年1-7月的数据，机构时代
表明：在滚筒洗衣机主要品牌产品组合机，国外品牌占滚筒洗衣机销量达到71.85％;及滚筒洗衣机销售比国内品牌只有百分之28.15，前10家企业只有海尔，小天鹅两家企业。我们应该明白，我们可以看到，小天鹅，美的，金灵，海信和洗衣机等国内厂商增加了前投入滚筒洗衣机，已经推出小尺寸薄，强大的新产品，就开始开发前，滚筒洗衣机发展的快车道。国产洗衣机滚筒洗衣机品牌参与市场竞争的实践，积极已使它成为外国品牌的市场份额继续下降相比，去年同期。

滚筒洗衣机在卷机中按心怡康1-7月的市场份额在2008年的统计排名，作为专业人士做西门子滚筒洗衣机的29.29百分之对列表的顶部零售市场中的份额，海尔的28.63％在第二市场份额，是保持与西门子公司的步伐，西门子已经开始减弱辊优势。关于在增加研发强度鼓增加，以及其他国外品牌的市场地位上升，西门子鼓“老板”国内品牌的地位将日益受到挑战。

目前，在洗衣机市场滚筒洗衣机制造商一直在增加明显。例如，滚筒洗衣机已经占据了超过LG和三星六成的零售销售的比例为62.54％和65.83％，占;在海尔产品结构，滚筒洗衣机销售率达27.72％。
与2007年同期相比，2008年上半年
显示，洗衣机的平均价格略有上升，平均增长百分之6.00，其中单缸洗衣机和滚筒洗衣机或分别9.38％和6.26％。

价格：平均价格略有上升

目前的情况，在2007 -2008年，主要是由于洗衣机价格以下三个方面，钢铁，铝和其他原材料价格：继续上涨的影响洗衣机生产成本增加;制造商和销售商大力推行健康，节能，环保，新产品，一些低端洗衣机逐步退出市场，新产品在市场上的价格上市，零售，渠道，使渠道合并成本。
与2007年同期相比，2008年上半年
显示，洗衣机的平均价格略有上升，平均增长百分之6.00，其中单缸洗衣机和滚筒洗衣机或分别9.38％和6.26％。国家信息中心预测，整体平均价格状况会持续到下半年，但增长的决定因素在于高端全自动波轮变化的比例，提高可实现比鼓，毕竟，自动取消的60％，比整个产品的平均价格受影响最大的市场更波轮体积比。

心怡康市场价格趋势的所有洗衣机显示：2008年7月波轮的平均单价一七一〇元/辆，增长5.16％，洗衣机2008年7月洗衣机的平均单价鼓3752元/，比5.21％的升幅单位;一倍，2008年7月为洗衣机696元/辆，增长3.41％，平均单价，在2008年7月的平均单汽缸清洗303元单价/单位，一对9.38％的升幅。

截至2008年7月，根据上述部门的价格，“800段洗涤超过21.1％，17.8％的按年跌幅; -999元以上801元的市场零售价机市场零售价占元洗衣机占百分之八点二，增长百分之六点四账户;以上为35.30百分之零售-1799元1000元价格段的洗衣机市场账户，下跌了百分之一点四; -2899元1800洗衣机的市场人民币价格，零售段占百分之21.30的比例，达10.9％的增幅; -3500元2900洗衣机的市场元的价格，零售市场占6.0％，比元，下降百分之七点一;> 3500洗衣机的市场人民币的价格，零售市场比重超过8.2％，增加了41.3％的增幅。

频道：良好的百货公司，超级市场

径流终端，赢得在零售，洗衣机等家电产品的渠道，是国王时代，企业已成为建筑的产品来赢得市场的重要王牌渠道。中等心怡康洗衣机在2008年7月的总数量渠道的市场份额统计数据分为：家庭电器的洗衣机销售渠道仍然是主渠道，比例达百分之76.70，比同期变动不大，去年，这两个大型百货公司和超市的渠道，分别占15.90％和7.40％，出现了小幅增长。

此外，由于中国已地域辽阔，各省，市，自治区，经济发展水平，不同渠道，不同消费能力，因此，区域市场分布不均衡的能力。2007年，广东，江苏，浙江，山东，上海，北京，四川省，一个强大的消费能力7，占用除了有关国家的零售市场份额的一半。，在相对低的海南省普及率洗衣机，显示了市场良好的增长势头，增长率为百分之28.7的顶部名单。

趋势：技术是根本-2008年，2007年的基础

洗衣机在中国机械工业是加剧了今年的融合。目前，国内洗衣机品牌销售前20日，荣事达和小天鹅是美国兼并与收购，由长虹控股美菱，而金陵收购，海信与惠而浦合作，一系列的外国品牌，反映了中国洗衣机背后的行业整合将进入一个竞争的生产规模企业，垂直产业链整合能力，提高终端服务能力，加强研发能力的时代的核心技术。

国家信息中心的数据显示：在2007年前5洗衣机49.8百分之接近市场份额最大的制造商，在与此同时，38个品牌从2007年的市场洗衣机占40.86各种品牌，品牌出四个率％的第一大家电。工业公司开始第一阵营的品牌抢占市场份额的背后，洗衣机行业浓度提高，今后几年，小型和中小型生产企业将不断恶化的生存空间，品牌率将进一步增加。

从产品架构来看，随着城市化和人口增长步伐加快购买的高端洗衣机的消费者电力需求也在增加。特别是平均收入水平超高，特别是大城市，在节能洗衣机，节水，时装和家居匹配的要求上升。中等高的高端产品市场需求将带动洗衣机企业加快产品结构调整步伐，企业未来的竞争力将集中2500多名在高端产品元。

此外，随着市场竞争的加剧，产品生命周期大大缩短，新产品已经成为洗衣机生产企业扩大市场份额和调整产品价格的一个重要筹码，新产品的研发水平，市场为导向的速度和市场接受度检查生产企业正日益成为一个整体水平的重要标志。中等心怡康数据显示，2007年新产品在以下三个方面的市场表现：第一，对不同季节的表现节奏地推出新产品即将在9月推出市场的新车型，是最集中的时间，有119个上市;第二条，在2007年上市的波轮可达298机型，5.5公斤或以上的产品的最大，成为最重要的规格新产品，分别为424，第三次，2007年的高附加值的产品，良好的发展势头，其中3000多名为131个新的数量将达到21.9％，新的市场。国家信息中心的统计数据表明：与2007年相比，期间所制造商上半年，2008年同期推出4.36个百分点，从去年同期的新的销售份额提高到百分之23.67，百分之19.31改进，以便记录最。

的角度来看，销售渠道，该行业的未来即将进入洗衣机更换周期的大小。在同时，一台洗衣机拥有二级市场量已经达到饱和点，进入大规模的，复杂的窃听逐渐三，四市场成为制造商和运营商的主渠道的方向。特别是今年，“家电下乡”项目从目前的山东，河南，四川等省的试点将扩大到黑龙江，安徽，湖北四省，湖南等12个省，洗衣机为业界提供一个良好的发展机遇，洗衣机企业应加强在沉三，四市场的渠道。目前的情况，在三，四个市场，介绍给朋友并使用其成为消费者的第一选择自己的经验，购买洗衣机，所以三，四市场的可能性，建立了良好的信誉，对产品的市场份额提升将起到重要的推动作用。最后

趋势从技术角度发展，主要的节能，节水技术，“绿色洗涤产品”，正在成为消费者购买洗衣机的重点，产品设计是高度自动化，智能化，用户友好的特点。从2007 -2008在技术创新，新企业的不难看出，海尔“洗制止”网络世界洗衣机系列，三洋做蒸汽清洗技术，惠而浦洗衣机的第六感智能洗护系统，这些新产品新技术，不仅满足了节能，节水效果，但也是一个很好的解决过程和洗干净的衣服穿，洗，和均匀度，如洗衣清洁与杀菌问题，再次证明了未来洗衣机企业站稳脚跟市场不仅需要品牌的支持，但也有坚强后盾做技术研究和开发。

Washing machine into the comprehensive strength competition competition

Looking ahead, China’s washing machine industry will enter a competition production scale enterprises, industrial chain integration capabilities, enhance the capacity of Terminal Services to enhance the core technology of the era of R & D capability. -2008 years

2007 washing machines in China to speed up market integration, the basic stability of sales volume, sales increased considerably. Medium Xinyikang market research agency data shows: in 2007 China’s washing machine market, retail sales volume of retail sales growth rate reached 31.0% and 23.8%. 2008 January-July by product type washing machine of the monitoring data showed that retail sales accounted for washing machines波轮ratio of 57.43 percent, becoming the main market products; drum washing machine retail accounts for more than 16.08 percent, compared with the same period last year increased significantly.

So, with the washing machine enterprises to speed up the pace of product structure adjustment, the future of enterprises to seek more profits for the competition will focus on more than 2,500 yuan in the high-end products, especially drum washing machines are not another “niche”, and its market potential has been inspired, revealing enormous market opportunity. Future high-capacity, drum at the core of the high-end products will become the focus of manufacturers scramble.

As market competition intensifies, product life cycle is substantially reduced, new products have become the washing machine production enterprises to expand market share and adjust product prices an important bargaining chip, new product R & D level, market-oriented as well as the speed of market acceptance study the extent of production enterprises is increasingly becoming an important indicator of the overall level.

markets: retail sales year-on-year by two years into

2007 washing machine market in China -2008 entered the mature stage, the basic stability of sales volume, sales increased considerably. Medium Xinyikang market research agency data shows: in 2007 China’s washing machine was a slight increase in the retail market, the volume of retail sales grew 7.3 percent, replacement and secondary and tertiary markets as its main source of growth. In addition, the industry entered the internal structure of the adjustment period, in the face of rising costs and limited survival of the market space, pay more attention to corporate profits, more rational production. 2007 -2008, China’s washing machine market, retail sales growth is greater than the volume of retail sales growth.

in the products, in 2007 -2008 in single-cylinder machine to accelerate from the stock market, washing machine drum into a new market growth. Medium Xinyikang market research agency data shows: in 2007 China’s washing machine market, retail sales volume of retail sales growth rate reached 31.0% and 23.8%. 2008 January-July by product type washing machine of the statistical data shows that: washing machines波轮cumulative sales 2,933,700 units, the total volume of 57.43%; drum washing machines sold 822,200 Units, the total volume of 16.08%; single cylinder washing Units 112,200 cumulative sales of the total volume of 2.20%; double washing cumulative sales 1,242,900 units, the total volume of 24.30%. -2008 years

2007, China’s washing machine market capacity significantly above the focus of upward migration, more than 5.5 kilograms Product market share has increased year by year, and retail sales in 2007 accounted for more than 45.8 percent, respectively, and 48.9%, 2008 In January-July retail sales and retail accounts for more than increased sharply to 53.46 percent and 53.89 percent, high-capacity washing machines have become the mainstream market specifications. 1-7 month of 2008 the cumulative amount of sub-capacity retail sales show paragraph:<4.4 kilograms of washing machines accounted for more than retail for 6.48%, -4.9 kg 4.5 kg washing machines accounted for more than retail for 10.49%, 5.0 kilograms -5.4 kg washing machines accounted for more than retail for 29.14%, ≥ 5.5 kg washing machines accounted for more than retail for 53.89%. In addition, double,波轮, drum and other market segments, more than 5.5 kilograms products have varying degrees of growth, which, in the drum washing machine market, more than 5.5 kilograms of products began to replace the 5.0 kilograms -5.4 kg Product specifications become the mainstream market .

prices are washing machines in 2007 -2008 was the most talked about industry issues. During the past year, affected by rising raw material and operating costs and other factors, the breakdown by category of product prices are rising. National Information Center data show that in 2007 compared to the same period in 2008 January-July the average price of washing the overall growth of 6.28 percent. In addition, the first half of this year by the impact of product price increases, high-end washing machine market development trends, sales offset center of gravity upward, -4000 yuan 2501 yuan price retail segment accounted for more than from 2007 to the present 15.08% of 18.31%, showing a good profit space. The corresponding is below 1,500 yuan accounted for the low-end retail market in 2007 than the 50.58% decline for the current 43.76 percent.

from the washing machine brand market performance, in 2007 -2008 in addition to individual brands, the former several major brands were shown good growth momentum, including Haier average growth rate of more than the overall market, emerging brand. Category from the subdivision market, in the drum washing machine market, Haier, Siemens holds a major share of the market, but Siemens significant decline in market share;波轮washing machines in the market, Haier obvious advantages and market share increased year by year, the market position of the first stronger; in double washing machine market, domestic brands have obvious advantages, Haier, Little Swan, Rongshida七成occupy more market share in retail sales.

In addition, the washing machine market in 2008, the Ching Ming Festival, Dragon Boat Festival, 51 3 “mini vacation” for the purposes of washing machine manufacturers, brought about by commercial sales are directly proportional to the growth, harvest a lot . Ching Ming Festival, 51 weeks, -5.5 kg paragraph 5.1 kilograms washing machine drum to play a leading role, -6.0 kg paragraph 5.6 kilograms washing machines波轮performed pretty well. In this regard, in Xinyikang analysis carried out as follows: first, the usual week compared to 4.6 kg -5.0 kg波轮paragraph is greater than 5.0 kilograms washing machines and washing machines in the Ching Ming Festival波轮paragraph, 51 within two weeks from product sales increasing proportion; Second, in week 51, paragraph 5.1 kilograms -5.5 kg drum washing machine market share in the rapid growth, retail is about 70,000 Units, surged to 29.54 percent ratio. For washing machines in the high-end products surge in sales, market share significantly improve the changes of Xinyikang think foreign brands are staged in the high-end market price war所至.

Brand:恒强times to enter the strong

2007 years -2008, the washing machine industry has witnessed a series of integration events: Rongshida and Little Swan was the United States mergers and acquisitions, Meiling was Changhong Holding, JINLING acquisitions by foreign brands. At present, the United States already has its beauty, Rongshida, Little Swan Washing Machine three brands, the scale of production second only to Haier, the second largest washing machine industry. In addition, in April this year, Hisense and Whirlpool in hand to form a new company, goals directed at manufacturing high-end washing machine drum. This series of phenomena shows that increased concentration of washing machine brands, becoming washing machines in 2007 -2008 was a true portrayal of the market.

National Information Center data show: 2007 -2008, the washing machine brand and enhance the degree of concentration of a highly centralized state: the former five market share in 2007 increased to 72.36% of the 2008’s 78.27 percent; ago 10 market share in 2007 increased to 92.87% of the 2008’s 96.44 percent, the former to enhance the ratio of 5 was significantly higher than pre-10, brand concentration comes at a high level.

the balance of power from the domestic and foreign brands of view, in July this year Xinyikang data show: the volume of retail sales of foreign brands accounted for 29.81 percent share, the share of retail sales was as high as 44.57 percent, foreign brands of high-end strategy the ability to elevate its brand premium; In contrast, the volume share of domestic brands accounted for 70.19 percent, retail sales accounted for only 55.43 percent share, which is the average unit price of domestic brands is low, low price has followed the practice of the relevant impulse. It is worth mentioning that, the domestic traditional brand Haier, Little Swan, Rongshida 3 57.14% of total share volume, accounting washing machine market, “half.”

Haier since 2007 retail sales rose by more than the average level of the market as a whole, showing an excellent state of the market; its volume market share increase steadily, with the Panasonic, Samsung and other foreign brands strong attack, the share volume to maintain stable, firmly occupy three percent of market share, strong hard to shake a short period of time.

Little Swan in February this year after the acquisition by the United States, after several months of adjustment, has been to reverse the sales revenue continued to decline in January-April this year, the momentum in May year-on-year revenue and flat growth in June near 40% in July and August revenue grew more than 80%, beginning to adjust results. Rongshida in 2007 -2008 was successfully reversed in 2006 because of the reorganization resulting from declining trend in 2007 and 2008 exhibit an upward trend since the first half, the performance of a stable market share. At present, the United States at the conclusion of Little Swan and the United States after the acquisition of a row, “the U.S. Department of” Little Swan’s Rongshida, the United States and the three brands combined market share of 24.54 percent, with other brands started a noticeable gap between the At the same time, began to catch up with Haier.

At present, the pattern in the brand, according to data in Xinyikang: 2008 January-July the top three brands are Haier, Little Swan, Rongshida. And last year ranked 10 compared to individual brands as a result of substantial growth, resulting in a change in ranking, which has more prominent, Sanyo from 9 last year rose to No. 6, LG last year ranked No. 6 fell to No. 7.

Products: roller started

volume growth beginning in 2007, increased production costs, industry concentration improve washing machines become industry-wide upgrading of product structure, high-end corporate strategy to shift the main factor Chinese and foreign manufacturers began drum washing machines and washing machines波轮compete for high-end market. From 2007 -2008 in the changes in product mix, the drum washing machine market volume growth, retail sales increased to 34.37 percent share, has become an important high profit margins for product lines.

Medium Xinyikang market research organization in July 2008 by product category in volume changes on the composition of the market data:波轮washing machine washing machine market continues to occupy half of the country, retail accounted for 57.36 percent ratio; drum washing machines retail accounted for 16.07 percent ratio, compared with last year increasing weight, an increase of 13.97%; double washing in volume accounted for 24.09 percent share, although the market remains the second largest product type, but compared to the same period last year shows downward trend; cylinder washing machine market share continues to shrink, retail accounts for only 2.42 percent more than. National Information Center data shows: in 2008 January-July retail sales accounted for more than front-loading washing machines has reached 19.99%, 20% annual growth target has been basically realized, if this year’s Golden Week eleven sales in previous years be able to renew the momentum of the end of the year drum washing machines accounted for more than retail is expected to reach 22% -24%.

in the era of market research agencies Xinyikang 2008 1-7 month data showed: In the drum washing machine in the main brand product mix, foreign brands accounted drum washing machine sales reached 71.85%; and domestic brands washing machine drum sales ratio of only 28.15 percent, the top 10 enterprises only Haier, Little Swan two Enterprises. We should appreciate that, we can see that Little Swan, Midea, Jin Ling, Hisense and ot…

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