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9月26日，曾经面临着巨大的危机，在25日举行的有关研讨会，海信科龙，海信科龙在发现新的目标：计划用3-5年超过400亿美元的销售额，这将是海信科龙时，收到了近6倍的年销售额。

充分认识损失

在25日下午在“改革开放30周年和海信科龙发展研讨会”，使用的海信科龙容声等字眼来形容海信现状：海信科龙已在操作实现重生。这也是白海信科龙科龙首次明确表示，这场危机已经全面的。海信科龙

发表的数字证实了上述声明：在销售方面，科龙2005年的销售额超过69亿美元，较2004年显着下降，在2006年超过680亿美元，2007年销售额达到8.8以上亿美元，超过历史最高水平。
纯利
，科龙36.90亿的亏损比2005年通过一年多的治理，2006年利润2412.000万元的成就，报告了2007年，250亿元的利润，科龙，全年实现利润超过495％的增幅相同期前一年。

资金问题得到解决

链海信科龙宣布在同一时间，如资金链问题。海信科龙表示，2005年9月，海信进入科龙时，科龙欠经销商，银行已达400多亿欠款，许多企业将关闭，在同一时间科龙，海信成为科龙的主任缺乏信心，有相当数量的供应商和银行采取敦科龙，而不是支持。当时，资金链断裂

科龙完全必要的，以解决最迫切的问题是钱，非常严重的实际问题，由于科龙以前缺乏资金管理意识，该链接是不是基金管理和压力造成的，责任一方面，科龙公司在2005年的危机爆发后，暴露了材料和成品大量积压，以及固定资产的闲置一大批顾眄还与银行大量债务负担另一发明和债务提供者。

面对的现状，海信自2005年以来，在白宫采取了各种措施，截至2006年底，海信科龙欠银行贷款和供应商，以减少拖欠近30多亿元，科龙今年的前灯仍然要支付银行贷款的利息高达100万人民币，2008年减少一半。海信科龙未来利益不超过4000.00万元以上的年度付款。

海信科龙产品的销售目前的结构，据透露，高端产品的海信科龙产品30％以上，所占比例由2005年年底，科龙空调全年销售价格平均为2263空调元，由2006至2376年元，头7个月月底，二五〇三元相比，毛利率显着增加。

5至达到40亿元，年销售额元

9月25日在会议上，回顾海信科龙3年的综合培训课程，海信科龙董事长和总裁汤姆业汪类对于汤业复杂的感情，因为进入该国海信科龙整合后，海伦有他说，在拯救和推动科龙复兴的过程中的科龙，关键在于海信集团在资金，人才和管理是一个同时支持，改变了科龙以前经营的弊端，事实上，一个强大的开发和改进管理。

“海信本身是一家国有企业，但它意味着企业的管理是高度市场化，这使得海信的经营机制对市场的需求回归自然”的海信科龙总裁汪雷说是因此。同时

海信科龙宣布，下一个目标：按照稳健务实的原则，经过3-5年的发展，使销售额为400亿美元，成为“中国的家电的领导者。”科龙年

2005年超过690亿美元的销售额在2007年，海信科龙的销售额为88.220亿元，2005年销售收入4000.00亿的收入，相当于近6倍，2007年4多次。此外，海信海信科龙集团的母公司2007年469.00亿元的收入，可以看到海信科龙的雄心。

Hisense Kelon new target: 5 years later, annual sales of 40 billion yuan

9 on 26, once faced a huge crisis Hisense Kelon in related seminars held on the 25th, at Hisense Kelon revealed new targets for: plans to use 3-5 years sales of more than 400 billion, it will be when Hisense Kelon receives nearly 6 times the annual sales.

fully realize losses

in the afternoon on the 25th at the “30th anniversary of reform and opening up and development of Hisense Kelon Seminar”, the Hisense Kelon used such words to describe Hisense KELON the status quo: Hisense Kelon has been in operation realize reborn. This is also the White Hisense Kelon Kelon the first time made it clear that the crisis has been comprehensive. Hisense Kelon

released some figures have confirmed the above statement: In the sales context, Kelon’s sales in 2005 for more than 6.9 billion, representing a significant decline in 2004; in 2006 to more than 6.8 billion, 2007 annual sales reached more than 8.8 billion, exceeding the highest level in history.

in net profit, the KELON 3.69 billion loss in 2005, through more than a year of governance, the achievement of 2006 profit 24.12 million yuan, reported in 2007, 250 million profit KELON realize a full year profits 495% increase over the same period the previous year.

funding issue is resolved

chain Hisense Kelon announced the funding at the same time, such as aspects of the chain. Hisense Kelon said in September 2005, Hisense Kelon enter when KELON owed dealers, banks reached more than 40 billion owed, many businesses will close down that KELON At the same time, Hisense Kelon to become director of lack of confidence, a considerable number of suppliers and banks to take a dun KELON, rather than supportive. At that time, funds

chain breakage KELON completely necessary to solve the most pressing problem is money, and very serious practical problems, due to lack of funds KELON previous management awareness, the link is not the responsibility of fund management and pressure , resulting on the one hand, KELON company in 2005 when the outbreak of the crisis has exposed a large backlog of material and finished goods, as well as a large number of idle fixed assets; Gu ogle another invention also burdened with the large amount of bank debt and debt providers.

the face of the status quo, Hisense since 2005, after White has taken various measures, as of the end of 2006, Hisense Kelon owe bank loans and suppliers to reduce the arrears were near more than 30 billion yuan, KELON Light year ago still have to pay interest on bank loans of up to one million yuan in 2008 has been reduced one half. Hisense Kelon next annual payment of interest not more than 40 million yuan.

Hisense Kelon the current structure of the product sales, it was revealed that high-end products accounted for the proportion of Hisense Kelon Products more than 30% by the end of 2005, Kelon air-conditioning throughout the year average selling price for 2263 yuan, by the end of 2006 to 2376 yuan for the first 7 months, compared with 2503 yuan, gross margin has increased dramatically.

for 5 to reach 40 billion yuan in annual sales

9 dated 25 At the meeting, recalled Hisense Kelon 3-year integrated course, Hisense Kelon chairman and president Tom industry Wang Lei have mixed feelings about the soup industry entered the country since Hisense Kelon has hailun after integration, he said, in saving and promoting KELON KELON the process of rejuvenation, the key lies in Hisense Group in the capital, people and management to be a Supported at the same time, changing the operation KELON ago drawbacks, the fact that a robust development and refinement of management.

“Hisense in itself is a state-owned enterprises, but it means the management of enterprises is highly market-oriented, which makes the operating mechanism Hisense regression nature of the demands of the market,” president of Hisense Kelon said Wang Lei is so . At the same time

Hisense Kelon announced the next goal: In accordance with sound and pragmatic principles, after 3-5 years of development, making sales to 400 billion, to become “China’s home appliance leader.” KELON years

2005 sales of more than 6.9 billion in 2007, Hisense Kelon’s sales revenue for 8822 million yuan, 400 billion in 2005 Sales revenue is equivalent to nearly 6 times that in 2007 4 many times. Moreover, the parent company of Hisense Hisense Kelon Group 2007 revenues of 46.9 billion yuan, it can be seen Hisense Kelon’s ambition. (08-9-26)

Tags: billion, hisense, kelon, sales